Pattern
Pattern is known for amplifying and accelerating Indiana’s creative economy. But after nearly 15 years of operations and growth, the organization needed a brand and marketing strategy to match its impressive mission and vision.
We worked with Pattern’s Executive Director to revamp their brand, update their story to accurately convey what they do today, and cascade the new look and messaging via Pattern’s marketing channels.
Currently, Pattern uses this new foundation to fundraise and grow their audience.
Go say hi to your creative team
Indiana’s creative economy is growing and filled with untapped potential. Pattern knows this and has set out to make it their goal to empower and promote the creatives of Indy. We worked with Pattern to help distance them from just being “that fashion magazine, right?” to the economic drivers that they are. We wanted the brand to express the bold and creative nature that Indy has to offer while being a voice on behalf of the community and creators.