CASE STUDY

Paradise Spreads Conference Strategy

Attracting buyers and growing brand awareness

How do you stand out among the crowded trade show floor? How do you take your brand and activate it at an event?

Consumer packaged goods brands have immense opportunity to get creative, stand out, and land buyers and distributors. Here’s how.

STRATEGY
MARKETING
BRAND

About Paradise Spreads

Paradise Spreads is a sweet, plant-based spread that’s allergen-friendly, gluten-free, and packed with pea protein.

Founder and CEO Emily Edwards created Paradise Spreads because she believes sweet treats bring families together — but she wanted a healthier, guilt-free option that is accessible for any child or adult with food allergies. Since 2018, Paradise Spreads has grown into a regional brand located in dozens of grocery stores with multiple flavors.

To make Paradise Spreads a billion dollar brand, Emily needed to stand out among the thousands of vendors at the annual Sweets & Snacks Expo.

The Conference Opportunity

The annual Sweets & Snacks Expo is a bonanza of the latest and greatest sweet and savory snacks. From well-known household brands to emerging startups, the event attracts hundreds of retail buyers and distributors who want to find the hottest new treat to add to their shelves.

But how would Paradise Spreads stand out against big names like Nutella or Reeces?

That’s where Five Four came in.

Event Strategy

Our objective was clear:

  • Generate as many leads as possible from buyers and distributors

  • Utilize the 10x10 Booth Space to our best abilities

/ Rolls Up Sleeves /

To achieve this, we knew we needed to:

  • Create clear, consistent messaging across banners, back drops, and sales sheets

  • Consider every inch of the booth space to be a marketing opportunity

The brand we developed for Paradise Spreads is bright and vibrant, making you feel the palm trees and summer breeze as you enjoy the sweet spread. We leaned into color to help Emily stand out among lackluster brands.

“I want people to feel like they’re at Miami Beach,” Emily said. We knew just what to do.

Booth Activation

To begin, we:

  • Identified all functional, required items such as the concierge table and product display

  • Designed a 10’ back drop and pull up banner that highlight the most important value props and taglines

  • Created a list of items that would enhance the brand through the event, such as a big tropical umbrella, beach chairs, sea shells, and colorful fish nets

  • Developed sales sheet handouts, postcards, and catchy stickers as takeaways

The Result

Paradise Spreads left a lasting brand impression with buyers and distributors, ultimately resulting in more than 80 leads.

Attendees were immediately hit with Paradise’s brand when they turned to walk down her booth hallway.

In addition to generating leads, Paradise Spreads increased net new brand impressions among other CPG brands, leading to potential partnership opportunities.

“Five Four didn’t just build our booth—they built a moment. At the Sweets & Snacks Expo, people stopped, smiled, and felt something when they walked by Paradise. If you’re a founder tired of blending in, and you’re ready to create an experience that radiates your brand’s soul, trust me—Five Four is who you hire when you want your booth to move people and move product.” — Emily Edwards