OUR WORK

Peridio

Case Study

Teaming up with Peridio to Take the Lead in IoT

Bill Brock, CEO of Peridio, brought us on board to strengthen their position in the AI-driven IoT space. By honing their market focus, building trust, and fostering engagement, we developed a repeatable lead-nurturing framework. Our strategic multi-channel approach connected Peridio with the right audiences, laying a strong foundation for growth and impact.

About Peridio

Peridio powers the future of AI-driven IoT with a robust device management platform that handles everything from firmware updates to remote access, all with multi-silicon compatibility.

Built for seamless collaboration between engineers and data scientists, Peridio’s platform turns device management headaches into high-speed deployment and simplified workflows.

The Opportunity

With their product and mission already making waves, Peridio brought us in to help amplify their efforts and bring structure to their marketing function. Working as an extension of their team, we helped clarify positioning, guide brand-building efforts, and develop repeatable programs for long-term engagement.

From newsletters and social media to webinars and reporting, we helped build a durable marketing engine that could keep pace with Peridio’s ambitions.

The Works

We created a tried-and-true B2B strategy to build Peridio’s credibility, expand their reach, and ensure they resonated with the right audience at every touchpoint.

Email Marketing (Firstboot): We set up a consistent cadence for Firstboot, Peridio’s newsletter, to deliver valuable insights and keep the brand top of mind throughout the sales journey, ensuring sustained engagement with prospects.

Social Media (LinkedIn): We turned LinkedIn into a networking powerhouse, getting Peridio’s insights in front of prospects, partners, and thought leaders in the IoT space.

  • Impressions: +550%

  • Followers: +400%

  • Unique Visitors: +35%

Strategic Partnerships: Bill spearheaded the connection to strategic partners like OnLogic, Variscite, and Keyfactor, and we took it from there—amplifying these collaborations to elevate Peridio’s credibility and broaden their impact within the IoT and robotics ecosystems.

Webinars (Beyond the Bench): We launched Beyond the Bench, an expert-driven webinar series that positioned Peridio as a thought leader. With an average of 45 sign-ups and a 71% conversion rate per session, each event highlighted Peridio's growing industry influence and strong engagement potential.

Public Relations (PR): Strategic PR placements took Peridio’s message to a wider audience, elevating their market presence and reinforcing their authority.

The Final Note

Reportwell left a lasting brand impression with their target market, ultimately resulting in over $1M in pipeline.

Our job wasn’t to stick around. It was to help Peridio accelerate what was already working—and leave them with a proven set of playbooks tools they could keep using long after we were gone.

“Five Four helped set our marketing foundations before we even knew what we needed. By the time we brought marketing in-house, we felt like we were already on third base.” - Bill Brock Co-Founder & CEO, Peridio